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Saturday, March 12, 2011

What Is The Best Marketing Method For Me And My Business?

Saturday, March 12, 2011
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Now you May be wondering what article marketing is a great example that you're reading right now. Article marketing is the best way to drive that traffic and sales for my business? Maybe and maybe not, article marketing is a great way to drive targeted traffic and sales to your business if done properly. Many people who have mastered the art of article marketing to drive traffic and more importantly selling his business and successful while using article marketing as the only way of marketing. Marketing your business regardless of the type of work that may not be rocket science, but it's not magic. All your marketing efforts must be carefully thought out and then be acted on for you and your business to achieve any degree of success.

Now you May be wondering what article marketing is a great example that you're reading right now. Article marketing is the best way to drive that traffic and sales for my business? Maybe and maybe not, article marketing is a great way to drive targeted traffic and sales to your business if done properly. Many people who have mastered the art of article marketing to drive traffic and more importantly selling his business and successful while using article marketing as the only way of marketing. Marketing your business regardless of the type of work that may not be rocket science, but it's not magic. All your marketing efforts must be carefully thought out and then be acted on for you and your business to achieve any degree of success.

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the success of any business can only be achieved through continued effort and continued and successful marketing campaigns. The key is to find that one marketing method or methods to feel comfortable, and you think that with time you can master. Once you find the method or methods you have to run with him and make that the method or methods of the main ingredients in its continued marketing campaign.

for now is probably the most important question you are probably wondering how the successful marketing campaign is going to cost me my job? The simple answer is that all successful marketing campaigns are free. If your marketing campaign is a success it could only be measured as producing more profit and sales costs, which was successful and really does not cost to you. If you really think about it there are many free marketing methods like article marketing, but are they really free? the real answer is no, although free to publish their articles still value their time effort. It can be difficult if not impossible to put a dollar amount on time it does not mean that it is very legitimate expense. Your objective and your job should be aiming to create a traffic jam of customers and sales to your business just like kind of traffic-jam you'll find most malls in the parking lot during the holidays. This can be achieved only through a well thought out marketing campaign.


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Friday, July 30, 2010

7 Principles of Memory

Friday, July 30, 2010
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The principles below may be applied to every aspect of your daily life: at home, at school, at work, and in your leisure time. Know that memory definitely involves learning, and both are complimentary activities for better survival and achievement in our modern world. 
1.    Learners learn from their behavior. Thus, learner errors should be minimized in order to achieve better memory and mastery of skills.
2.    Learning is most effective when correct responses are reinforced immediately. Feedback should be informative and rewarding whenever the response is correct as discussed above regarding memory and motivation. Punishment may be effective if used but data also shows that it may also inhibit learning than increase learning and memory improvement. It may temporarily suppress an incorrect response, but the response tends to reappear when the punishment stops. Punishment can also be emotionally disruptive and may become an interfering cognitive dissonance in the process of learning and storing of information. For example, children who are punished for making an error while reading aloud may become so upset and distracted by the punishment that they will commit more mistakes.
3.    The frequency of reinforcement determines how well a response will be learned and retained.
4.    Practicing a response in a variety of setting increases both retention of data and the transferability of these data into other information. This means one may involve a constant rethinking of ideas or imaging the self in a reactive activity (silently talking to oneself in order to elicit conscious response) in order to enhance better thinking and memory.
5.    Motivated conditions may influence the effectiveness of positive thinking and memory and may play a key role in increasing the level of performance in memory retention.
6.    Meaningful learning is more permanent and more transferable than memorized learning. Understanding what is memorized is better than just practicing how to become a good memorizer.
7.    People learn more effectively when they learn at their own pace.



Conclusion
At this point, you've learned a bunch of techniques for memorizing things more effectively: forming vivid and funny images, making associations, converting numbers to picture words, and many others.
Remember, there is no "right" or "wrong" way to memorize something; the idea is to simply take the information and techniques you've already learned and adapt them to the specific task or activity at hand.
But above everything else, I encourage you to practice memorizing things every day. Consider this: If someone teaches you how to drive an automobile, and you study the car owner's manual carefully, and learn perfectly everything there is to know about driving a car, that doesn't mean you can jump in a car and start driving flawlessly in downtown New York City! You know what you need to do. Keep on practicing the memory techniques you've learned until they become second nature. Look around you and find things to memorize, such as your cousin's telephone number, your favorite chocolate chip cookie recipe, the call letters of your local TV stations, the vocabulary words in your school science textbook, your license plate or driver's license, or whatever! Go for it, and remember to have lots of fun!

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Chapter 10 : Other Memory Tools

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Just when you thought you already know a lot of memory tools and techniques, we have more in store for you in this chapter.

Memory Organization

Being disorganized can surely take up a lot of your time, and it can negatively affect your efficiency. Your memory works the same way. Much like folders in a filing cabinet, you can also create mental folders to retain details in an organized  manner.
How do we do this?
We create mental folders out of aspects that we can never forget or that are stored in our long-term memory, like days of the week and parts of the body.  For this example, we shall take the parts of the body which are the hair, eyes, nose, lips, shoulders, chest, tummy, thighs, knees, and foot. Please take note that you can choose other body parts that are more familiar to you.
Let’s say you have a list of tasks to do. If task number 1 is watering the plants, you can imagine your hair having flowers and leaves growing all over it. The flowers in your hair are happily dancing about as they are enjoying the fresh feeling of water being showered upon them. If task number 2 is cooking fried chicken for dinner, you can visualize your eyeballs to be shaped like whole chicken. The chicken looks so juicy while being fried to perfection.
Do this with the rest of your tasks. Assign a task to each file folder and create an exaggerated and humorous visualization for it. Have fun.

The Story Method


            This method requires the creation of a whole story, but it doesn’t have to be extensive as long as all the things to remember are included in the story. It establishes a connection between all the objects, where the sequence of events are easier to remember.
For example, your best friend requested you to serve these 7 dishes on his extravagant homecoming party, namely: prawn, crab, spinach, salmon, roast beef, pasta, and pizza. To remember them, you can come up with a similar story like this: The prawn and crab were walking side by side until the spinach came and yelled at them to pay their debts. Salmon and roast beef came along to stop the quarrel, but pasta and pizza showered them all with a water hose because of the disrupting noise being created.
It doesn’t matter if your story sounds silly. You’re not writing a book or report anyway. And remember, the sillier the story, the easier it is to remember.   


The Facts Association

We are continually acquiring items of information regarding all kinds of subjects, and yet when we wish to collect them, we often find the task rather difficult, even though the original impressions were quite clear. This is because we have not properly classified and indexed our bits of information, and do not know where to begin to search for them. It is like the confusion of the entrepreneur who kept all of his papers in a cabinet, without index, or order. He knew that "they are all there," but he had hard work to find any one of them when it was required.
When you wish to consider a fact, ask yourself the following questions about it:
1.    Where did it come from or originate?
2.    What caused it?
3.    What history or record has it?
4.    What are its attributes, qualities and characteristics?
5.    What things can I most readily associate with it?   What is it like!
6.    What is it good for—how may it be used—what can I do with it?
7.    What does it prove—what can be deduced from it?
8.    What are its natural results—what happens because of it?
9.    What is its future; and its natural or probable end or finish?
10. What do I think of it, on the whole— what are my general impressions regarding it?
11. What do I know about it, in the way of general information?
12. What have I heard about it, and from whom, and when?
If you will take the trouble to put any "fact" through the above rigid examination, you will not only attach it to hundreds of convenient and familiar other facts, so that you will remember it readily upon occasion, but you will also create a new subject of general information in your mind of which this particular fact will be the central thought.
The more other facts that you manage to associate with any one fact, the more pegs you will have to pull that fact into the field of consciousness and the more cross indexes will you have whereby you may "run down" the fact when you need it.

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Chapter Nine : How to Remember Events

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Can you still remember what your breakfast was 3 days ago? Can you recall what your boss announced yesterday regarding the company’s new mission statement?
      Don’t panic if things like these escape your memory. You’re not alone. Sometimes, we become too engrossed with a lot of our daily responsibilities that we tend to forget events or happenings we haven’t paid much attention to.
If you will give to the occurrences of each day a mental review in the evening, you will find that the act of reviewing will engage the attention to register the events in such a manner that they will be available anytime for future retrieval.
Let this work be done in the evening, when you feel at ease. Do not do it after you retire. The bed is made for sleep, not for thinking. You will find that the subconscious will awaken to the fact that it will be called upon later for the records of the day, and will "take notice" of what happens, in a far more diligent and faithful manner.
Try this exercise. Sit down alone one night and spend fifteen minutes attempting silently to remember exactly the important happenings of the day. You may find that you could recall only little at first. You may not even recall what you had for breakfast. But after a few days of practice, you will find that you could recall more. Events will come back to you more precisely and more clearly than at first. If possible, relate to people close to you, the events of the day instead of recalling them to yourself. If the people you’re relating the events to are interested in them too, you would become more motivated to remember them.

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Chapter Eight : How to Remember Places

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Different people have different abilities. Some are bestowed with the gift of direction. They are the ones who never forget how to arrive at a place of destination, no matter if they have to go through a labyrinth-like path to get there, and even though they’ve only been to that place once. 
      However, there are many people who do not possess that keen sense of direction. These are the people who just can’t seem to remember the places they’ve went to, even if they’ve been to these locations several times before. Well, there’s no need to get frustrated.
The first concept necessary to develop a good sense of direction is to have a deep  interest in the places. You should begin to "take notice" of the direction of the streets or roads over which you travel - the landmarks; the turns of the road, even the natural objects along the way. Studying maps could help in awakening a new interest in them.
One of the first things to do, after arousing an interest, is to carefully note the landmarks and relative positions of the streets or roads over which you travel. So many people travel along a new street or road in an absent-minded manner, ignoring the features of the land as they proceed. This is fatal to place-memory. You must take notice of the thoroughfares and the things along the way. Pause at the cross roads, or the street-corners and note the landmarks, and the general directions and relative positions, until they are firmly retained on your mind. When you go jogging or walking, start to see how many things you can remember. And when you return home, go over the trip in your mind, and see how much of the direction and how many of the landmarks you are able to remember. Take out your pencil, and attempt to make a map of your itinerary, giving the general directions, and noting the street names, and distinct features of objects along the way.
Then as you travel along, compare places with your map, and you will find that you will take an entirely new interest in the trip. You will see that you can now notice things you were not able to recognize before.
     
Remembering Directions
      It may be difficult to remember directions because of too many bits of repetitious, unfamiliar data being fed into your mind. If you’re going to remember a lot of left and right turns amidst all the roads and blocks you’ll be traveling, chances are, you will get totally confused.
      What you have to do is to ask for a landmark. If your friend tells you to “turn right after the third block,” you can ask what landmark you will see when you turn right. If your buddy answers that it’s a barber shop, then you will certainly know in what block you will turn right to.
      Another dilemma would be on how to remember all the “lefts” and “rights.” The solution is simple. You can convert “left” and “right” into clear images that represent these words. For example, you can use “lizards” for left and “rats” for right. So if your friend tells you to “turn right after the third block,” you can imagine large furry rats scurrying all over the barber shop. If you can exaggerate it further, like visualizing the rats in sunglasses and gangster clothes, you can remember it even better.

Remembering Addresses
      You can also use the methods you’ve previously learned in remembering addresses. For example, you want to remember 32 Cottonwood Avenue. You can turn 32 into moon (3 = m, 2 = n, then add vowels). Then for Cottonwood, you can visualize a large plank of dancing wood with cotton all over its body, eating cotton candy. Then link everything together. How about that large plank of wood with cotton all over its body, sharing and feeding some cotton candy to the bright round moon. Can you see them bond together so closely that they look like a perfect couple?  
      For larger numbers like 142, you can convert that to train (1 = t, 4 = r,
2 = n). You can visualize that cotton-covered wood riding a very happy train while they’re singing a lively song together. 
            See? Not only do these methods help you to remember, but they are fun to do. Just keep on practicing. And don’t think this is a chore. Have fun imagining things and you’ll end up with a far better memory than ever before.

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Chapter Seven : How to Remember Numbers

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In almost everything we do, there are numbers involved - telephone numbers, credit card and ATM numbers, zip codes, passwords, calculations, and many others!  Whether you love them or you hate them, numbers are here to stay. In order to cope up with today’s hectic lifestyle, you have to be able to remember a lot of numbers, or you’ll end up getting all confused and disorganized.
            Contrary to words that can be associated with an object, numbers are difficult  to remember because they are abstract. If I say think of a pen, your mind immediately visualizes the pen. But if I say 2473, you will have a hard time committing it to memory.
            In this chapter, you’ll be taught various memory techniques to remember numbers better so you can perform your usual transactions quicker and more efficiently.

Senses
            Your senses, particularly the ears and eyes, may prove to be effective in recalling numbers. Here’s how it works:
Repeat the number several times to yourself. It may be difficult for you to remember a number such as “2895” as an abstract thing, but easy for you to remember the sound of “twenty-eight ninety-five.”
            You may also visualize the number. Write it down several times to lodge it to your memory bank. An even better idea is to create a vivid image of that number for better memory retention. Visualize “2895” beautifully laid out on a billboard in large sizes and luminous colors, with pieces of jewelry all around it. The number just follows you wherever you go. You see it everywhere. It’s on your bathroom mirror, on the TV screen, in the fireplace, it just won’t let you go! You can even intensify the image by making a jingle or slogan like “2895, I like you to jive!”
You may forget that the number of a certain house or office is 2895, but you may easily remember the sound of the spoken words "two-eight-nine-five," or the form of "2895" as you see it on the door of the place.

Association

The Law of Association may be used advantageously in memorizing numbers. For instance, one might remember the number 186,000 (the number of miles per second traveled by light-waves in the ether) by associating it with the number of his father's former place of business, "186." Another person may remember his zip code "1876" by recalling the date of the Declaration of Independence.

Converting Numbers to Words
One very common yet practical technique to remember numbers is to transform them to words. Probably the easiest way to do this is to assign each number 1 to 9 a letter equivalent: A=1, B=2, C=3, D=4, and so on.  Using this technique, 742 turns into GDB. The letters GDB doesn’t make much sense, so you have to turn it into an acrostic.  How about “Great Dancing Bellies?” The next time you want to recall 742, just recall “Great Dancing Bellies” and convert the first letters of each word back to their number equivalents. If you think the phrase “Great Dancing Bellies” may still slip your mind, create an image of fat tummies
dancing merrily to the beat of the drum.
            Here’s another example. If you need to remember your system password which is 135,  then you may imagine your computer “Allowing Cute Entrance”
to someone as adorable as you. J

The Picture Code
            Using this technique, you assign an image to each number 1 to 9 that is similar to its appearance. See how the numbers below look like the objects they are representing:
0 = ball
1 = magic wand
2 = swan
3 = fork
4 = sailboat
5 = seahorse
6 = bomb
7 = crowbar
8 = hourglass
9 = balloon

            Memorize all the symbols above and their number equivalents. If you find that these symbols do not stick in your mind, then convert them to something that you can remember better. After memorizing the images, you can begin using this method.
            Let’s say you want to remember the street number of your friend’s home, which is 289. You can then visualize a swan (2) swimming with an hourglass (8) at it’s back; and tied to the hourglass is a big red balloon (9). Or let’s say you want to remember 471. You can imagine a sailboat (4) with a crowbar (7) hanging at its side; and glued to the crowbar is a long wand (1).

The Major Memory System
            This method is a bit complicated and detailed; but once you get the hang of it, you can remember long strings of numbers and you can even impress your friends! In this method, each number is assigned a consonant or a consonant sound based on the following:
0 = s, z, soft-c (“z” is first letter of zero)
1 = t ( “t” is similar to a 1 with a line through it)
2 = n (“n” has two bars)
3 = m (“m” has three bars)
4 = r (“r” is last letter of four)
5 = L (“L” is Roman numeral for 50)
6 = j, sh, ch, soft-g (“g” is 6 rotated 180 degrees)
7 = k (“k” looks like two 7s rotated and pasted together)
8 = f, v (“f” written in cursive has two loops similar to 8)
9 = p, b (“p” and “b” looks like 9 in different angles)

            Here’s how this system works. Get the consonant or consonant sounds of the numbers, and add vowels between them to form a group of words, phrase, or sentence.
            Let’s say the phone number you want to remember is 854-0341. Convert that to “flr-smrt.” Add some vowels and you will come up with something like “flower smart.” The next time you need to access that phone number, just remember “flower smart.” You can even add a dash of visualization and humor by imagining a flower with thick glasses and a diploma, reading “Theory of Relativity.”

List of Memory Words
            Let’s take the Major Memory System to the next level. (Refer to the table in the previous lesson) What you’re going to do with the consonants or consonant sounds is to make a list of words that relate to them. Let me give you some samples below:
1 = t = toe
2 = n = Noah
3 = m = Ma
4 = r = rat
5 = L = Law
6 = j = jaw
7 = k = key
8 = f = fee
9 = p = pea   
0 = z = zoo

What about numbers with double digits? The word must start with the consonant representing the first number, and must end with the consonant representing the second digit. Examples are below:
10 = ts = toes
11 = tt = teeth
12 = tn = tin
13 = tm = Tom
14 = tr = tire
15 = tL = tail
16 = tg = tag
17 = tk = tack
18 = tf = Tif
19 = tb = tub
20 = ns = nose

These list of memory words will help you associate something with a number. For example, you made a list of things to do at your house and task number 7 is cleaning the refrigerator. Connect the key (assigned image of 7) with the appliance. You can visualize a large key stuck in your refrigerator door. If task number 9 is cleaning the toilet, you can imagine lots of peas (assigned image of 9) floating in the toilet bowl.
This advanced tool can be pretty helpful in remembering items that are arranged in chronological order. For example, in the Ten Commandments, you want to know Commandment Number 4 (Respect thy father and thy mother). So you visualize your parents in elegant clothes holding white rats in their hands.
Once you’ve become familiar with the words you’ve made up to represent the numbers, you’ll be able to recall any item on a list just by hearing its number, regardless of the arrangement.
But how many words should you create? That depends on your necessity. Many people have a list of a hundred words. Although that may seem extensive, as long as you know the consonant or consonant sounds representing each number, you have nothing to worry about.
Remembering Dates
            The Major Memory System, combined with a witty visualization, can also be used to remember special dates.
Let’s say you need to remember your friend’s birthday, which is May 11. You can visualize your friend with a birthday hat asking “May I clean your teeth?” (“Teeth” represents the number 11, see table above).
      How about if you want to remember a party scheduled on Sunday at 4:00 p.m.? For days of the week, you may assign a number for each. (e.g. Sunday = 1, Monday = 2,  Tuesday = 3, and so on).
      Now we do the translation: 14 (1 being Sunday and 4 being 4:00 p.m.)  For 14, we’ve assigned the image of tire. A visualization of a wild party with tires being thrown everywhere would be a great reminder that you have a party on Sunday at 4:00 p.m.
      What if it’s 4:30? Or 4:15? Well, simply use the words quarter, half, and three quarters to represent the different parts of an hour (15 minutes past, 30 minutes past, and 45 minutes past). Then you can inject it into your visualization.
      For the example above, you can include quarters being showered (aside from the tires) if the party starts at 4:15.
      What if it’s  4:25? Choose the nearest quarter hour so you won’t be late! J




Remembering Channels
      You can sometimes end up confused over the many TV channels that we have nowadays; therefore, you may forget some or a lot of them. Here’s how to solve this dilemma:
      Let’s take NBC (National Broadcasting Company, Channel 7) for example. You can turn the letters NBC into an acrostic like Naughty Big Cats. Visualize the largest unusual cats you’ve ever seen, with bright green eyes and the longest tails possible, running wildly all over the place. To remember 7, convert it into its word equivalent which is “key.” So to remember that NBC is channel 7, imagine Naughty Big Cats playing around with large, shiny keys.

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Chapter Six : How to Remember Names and Faces

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You have probably heard a similar statement that says, “The most beautiful word an individual can ever hear is his or her own name being called by another person.”
However, this poses a great threat to people who have trouble remembering names, especially those who are frequently attending important business meetings and gatherings. If someone approaches you and called you by your first name, wouldn’t it be embarrassing if you don’t reciprocate by saying his or her name back?  And of course, it’s more humiliating to directly ask his or her name when that person expects you to know it.
The same thing stands true for remembering faces. Wouldn’t it bother you to have met successful entrepreneurs in a gathering, only to forget how they look like when you get home?
More often than not, the difficulty in remembering names and faces is caused by the fact that names and faces in themselves are uninteresting, and therefore do not pull in or hold attention as do other objects presented to the mind.
Here are effective strategies to help you remember names and faces easily:
1.    Instead of merely listening to the faint sound of a name, focus on hearing it clearly and concentrate on firmly implanting it on your memory.
2.    Repeatedly say the name many times over in your mind. If possible, use the name as often as possible. You can tell your friend now, and then your sister later: “I’ve just met Jonathan Nowitzki.”  You can also make a comment about his name: “I have a former classmate named Mark Nowitzki who is very good in electronics. Do you know him?”
3.    After hearing the name, write it down several times. By doing this, you are acquiring the benefit of a double sense impression, adding eye impression to ear impression.
4.    When you hear the name of a person being spoken, look purposefully at the person bearing it. By doing this, you are connecting the name and the face together in your mind at the same time. The next time you forget the name, just recall the face and you might have a good chance of remembering it.
5.    Visualize the name as an object in your mind. See the name’s letters in your mind's eye, as an image or picture. Exaggerate it as much as you can. You can imagine the name “Nowitzki” in your mind as a big hairy object with 3 eyes and with spikes all over it. For a  clearer image, visualize Mr. Nowitzki himself lifting the giant word “Nowitzi” over his head, like a weightlifter lifting a barbell. The more exaggerated or humorous, the better chances it will get stuck in your mind.
6.    Connect a new person with a well-remembered individual of the same name. Associate a new Mr. Coppenhagen with an old customer of the same name. When you see the new man, you would think of the old one, and the name would flash into your mind. You can even visualize the 2 Coppenhagens attached to each other like Siamese Twins, to trigger the thought that they have the same name.
7.    Reminisce the atmosphere or environment. Recalling what you felt or what you did, when you met a person, could trigger memories of how he or she was introduced to you, how he or she looked like, and other aspects regarding the person.
8.    Analyze the distinctive features of the person’s face. Notice what makes that individual stand out or different from the rest. You may notice the eyes, nose, ears, lips, hair, or other parts of the face. Such notice and recognition tend to induce an interest in the subject of features. It forces you to focus on the person’s face the first time you meet him or her. Right now, you know the importance of having interest to remember things. If you were introduced to a man who would pay you over $500 on your next meeting, you would be very inclined to memorize his name and to study his face carefully to recognize him, as opposed to a man who has nothing to give to you.
9.    Link a name with a visual object. Let’s say you just met Mr. Quinlan. To remember his name, you can visualize a land full of queens (Quinlan). Imagine the queens dressed in elegant dresses and wearing shiny crowns with big jewels. If Mr. Quinlan is interested in basketball and you want to remember that too, then imagine the queens wearing basketball uniforms over their elegant dresses, and shooting hoops. And if Mr. Quinlan is also a doctor, then visualize the queens in basket ball uniforms, having large stethoscopes around their necks, shooting hoops. You can even imagine the queens saying in a bugs bunny-like way, “Nyieh. What’s up doc?”  The funnier, the better. Here’s another example, but this time with a longer name. Let’s say you’ve been introduced to Mary Bennetton. Now how do you remember “Bennetton?” You can divide it into “Bend-a-ton.” Imagine a large piece of metal with the words “1 ton” engraved at all its sides bending like a soft pillow. You can exaggerate it a little bit by making that piece of metal cry in agony as the bending is taking place. If Ms. Bennetton is a tennis player, you can imagine the bending piece of metal having tennis rackets stuck on top of its head.
10. Visualize the faces of persons you have met during the day, in the evening. Try to develop the faculty of visualizing their features to practice your ability. Draw them in your mind and see them with your mind's eye, until you can visualize the features of very old friends. Then do the same with acquaintances, and so on, until you are able to visualize the features of every one you know. Then start to add to your list by recalling the features of strangers whom you meet. By a little practice of this kind you will develop a great interest in faces and your memory of them, and the power to recall them will increase rapidly.
11. Make a study of names and faces. Start a collection, and you will have no trouble in developing a memory for them. A good idea would be to analyze photographs in detail, not as a whole. If you can incite adequate interest in names and faces, you will be more prone to remember them.

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